MEGA
Magazine, the Philippines’ best and pioneer
fashion magazine, successfully culminated the second season of Gen M: Generation MEGA, the MEGA Young
Designers Competition (YDC) 2012 and kick-started its 20-year anniversary
celebration recently at NBC tent.
For
the past 20 years, MEGA has endeavored to champion Philippine fashion and
create a Filipino aesthetic. The YDC was created two years after the inception
of the magazine and it was launched in order to discover the creative minds who
will then serve as ambassadors of Philippine fashion to the runways of the
world. This competition has produced a list of impressive alumni including
renowned designers Rajo Laurel, Michi Calica-Sotto, Patrice Ramos-Diaz,
Ivarluski Aseron, Mich Dulce and Veejay Floresca
MEGA
founder and editor in chief Sari Yap, shares, “I believe in tradition. The MEGA
Young Designers Competition is one such thing. When we started it in 1994, it
was to create a platform to discover new talent. Back then, to break into the
fashion industry was very difficult and there were very few avenues to generate
buzz. Today, it’s a very different picture, there are so many fashion schools
and designing has become a go-to career for a lot of young people. Although the
barrier to entry is not as difficult as before, we still wanted to find these
stars and teach them the right skills.”
In keeping with the 20th
anniversary of MEGA, the MEGA Young Designers Competition final six were then
tasked to imagine MEGAmorphosis and the next 20 years of MEGA for their final
collections. These were then showcased in a grand gala held at NBC Tent last
February 16, 2012.
With
an audience that included patrons of fashion, young society and the most
important advertisers of MEGA magazine, there was no better place to launch
young talents Mara Chua, Kirby Cruz, Ched Dalogaog, Robin Gundran, Oz Go and
Renan Jay Pacson.
The
glittering event is just the first in what will be a series of events to
commemorate MEGA’s historic 20 years.
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